The best design concept can fail with poor execution. So we sweat the details on our user interfaces.
It’s not always about beauty— sometimes the best interface is ugly. It’s not about being frictionless—sometimes the right interface slows the user down. But it’s about polish.
A good UI delivers the right experience in a way that reflects the brand. It shouldn’t introduce new problems. It should create the intended emotions, attitudes and behaviour, and build the user’s trust. And the more we can test, polish and refine the UI the better we can deliver on this goal.
This interface design process is equal parts art, craft and systematic method. While experience design lays down the fundamental building blocks of the solution, interface design brings to life the tactile and emotional elements of the design.
As we develop multi-sensory language suited to this specific project—visual, tactile, behavioural, even auditory—we keep one eye on how it can live as a design system. This is a set of rules for a living and evolving product; a kit of parts with a rationale behind how and why to use them in a way that maintains the qualities of crafted, bespoke, intentional design.
We don’t design empty boxes. Our design process is tightly coupled to content and strategy so that we know exactly what this product is saying, and why, as we decide how it will say it.
- Design criteria
- Style guides
- Design systems
- Responsive design
- UI animation
- Illustration and icons
- Accessibility testing
User Interface Design Case Studies
Australian Public Service
Supporting high-performance culture in Australian government
How can you influence the culture of a national, siloed, 160,000-person organisation, with one tiny app?View case study