Optimisation is possibly the most important service we offer to all our clients. We do it well and it helps us deliver business value.
At its heart, the process is about finding specific and valuable insights from your data. The more data we can collect, the more precise we can be with our insights. For each insight, we recommend tactics to test possible improvements and rank these in priority order.
We apply basic scientific method in the form of a hypothesis that can be proven or disproven. We run tests, measure results, refactor and repeat. It is this cyclical process that enables us to steadily improve customer experience and increase conversion rates in a sustainable way.
This optimisation service is part of our ‘always-on’ marketing services, meaning we recommend this runs continually in an ongoing agreement. It is also best to include as many aspects of the customer experience as possible, so that we can we understand the entire customer journey through the website—including repeat visits—and beyond, in the brand’s wider digital ecosystem.
While optimisation is data-driven, the real value comes from our digital strategists getting to know the data and customer behaviour intimately over time. They learn what really makes a difference and find the best—and sometimes counterintuitive—opportunities to drive ROI.
Because optimisation is ultimately about helping steer a business, we always refer back to The Liquid Way, and in a few mantras.
The Liquid Way for Optimisation
1. Treat the customer with respect
We design experiences that treat our customers with respect, making processes efficient, scaffolding information in a helpful way, and using respectful personalisation.
2. Think through the whole journey
We think holistically about digital marketing and have been recognised by Google in our efforts of multichannel marketing. This means we’re across the website or destination as well as all channels and content leading to it.
3. If the customer is happy and the product is right, then the business outcomes will come
We believe that by designing a genuinely great experience for customers, we will drive transformational business outcomes—and our track record so far has validated this approach.
- Data analysis
- Custom Dashboards
- Detailed reporting
- Presentation and monitoring of insights
- Media buying and optimisation
- Social media content, buying and optimisation
- Email marketing management and optimisation
- Content optimisation
- Customer experience optimisation
- Conversion optimisation
Digital Marketing Optimisation Case Studies
Continuous improvement for long-term success
Is your digital project a toaster, a car, or a Tom Cruise? Only one answer will give you sustained performance in the brutal arena that is the internet.View case study