Sophisticated digital marketing is built on a solid foundation of data, technical platforms and operational excellence. If this foundation is good, we can test, measure, and iterate effectively.
Our marketing operations service is about the set-up, monitoring and maintenance of a strategy-driven digital marketing platform. It’s about customising tools and systems, gathering, cleaning and analysing data, and joining these elements together.
Done well, we can measure customer behaviour, implement personalisation, automate any process or experience, and use continuous optimisation to improve conversion rates.
Every martech stack is different, but we usually work with systems like Sitecore, HubSpot, Google Analytics, Facebook, Tableau and Google ads.
We’re always open to getting under the hood with bespoke or industry-specific systems, as the better integrated we can be, the more effectively we can do our job.
- CRM utilisation
- Tracking setup and management
- Data integration for a single view of the customer
- Customer database set up, structuring and management
- Platform integration
- Customer insights development for personalisation