Engaging questions
Ripple's questions are carefully defined, phrased, grouped, and sequenced to be engaging and meaningful.

Intimate design
The visual design uses a dark palette with subtle depth to create an intimate, private space that feels less corporate/government, and more personal and inviting.

Tactile interaction
Ripple interactions are quick and simple, but also feel tactile and interesting, making the experience of using the app just that little bit more rewarding.

Meaningful data
The data visualisation is kept simple. Fancy charts look great, but aren't necessarily sticky. Ripple uses simple charts with elegant design so users can see the comparisons that interest them.

Native app
Being a native mobile app means users can receive push notifications for each daily question, and can respond and see results in the blink of an eye.

What can we learn from Ripple as a project? What's remarkable about Ripple is how a small app can produce such big results.

Supporting high-performance culture in Australian government

Australian Bureau of Statistics

A prototype for digital data collection